Report Puppy Farming Tool

If you suspect illegal dog breeding, puppy farming, or poor welfare conditions, it is important to report it as soon as possible. Puppy farms often involve dogs being kept in overcrowded, unsanitary environments and bred repeatedly for profit.


Signs of puppy farming include puppies that appear too young, sick, or fearful, sellers refusing to show the mother, multiple litters on site, and misleading adverts. Reporting these concerns helps investigators identify illegal breeding operations and protect vulnerable animals.


Use the form below to report puppy farming confidentially. You can choose to remain anonymous, and all information is reviewed by experienced investigators.

When to use this form Use this form to report suspected puppy farming, unlicensed breeding, poor conditions, puppies that appear too young or unwell, or suspicious sellers and adverts. If an animal is in immediate danger, contact the police or your local authority straight away.
Step 1 of 7

1. Your Details

You can choose to remain anonymous, but this could affect the outcome of our investigation.

2. Location of Concern

Please tell us where the suspected activity is taking place.

3. What Did You Observe?

Please describe what you saw and why you are concerned.

4. Seller / Breeder / Advert Details

Add any identifying information you know.

5. Animals Involved

Please include any information about the puppies or dogs you saw.

6. Evidence

Tell us what supporting material exists.

7. Consent and Declaration

Please confirm the following before submitting your report.

Frequently Asked Questions

Can I report puppy farming anonymously?

Yes. You can submit information anonymously. If you choose to provide your contact details, it may help investigators follow up if further clarification is needed.

Who runs this reporting service?

This reporting service is operated by the Animal Welfare Investigations Project (AWIP). AWIP is an animal welfare organisation focused on identifying, disrupting and supporting enforcement action against organised animal cruelty, including illegal puppy farming and unlicensed breeding operations. Reports are reviewed by experienced investigators.

What should I include in my report?

Please include as much detail as possible, such as the location, date, seller or breeder details, advert links, the number of dogs or puppies involved, and any welfare concerns you observed.

What are common signs of puppy farming?

Common signs include puppies that appear sick or too young, dogs kept in poor conditions, multiple litters on site, refusal to show the mother, misleading adverts, or suspicious selling practices.

What happens after I submit a report?

Your report is reviewed by our investigations team and assessed alongside other intelligence. Where appropriate, information may support further investigative or enforcement action.

Will my information be kept confidential?

Reports are handled confidentially. Information submitted through this form is used for animal welfare investigations and related enforcement purposes.

Should I use this form if an animal is in immediate danger?

If an animal is in immediate danger, contact the police or relevant local authority straight away. This form is for reporting intelligence and concerns that require review by our investigations team.